Canadian Fertility Awareness Week

Canadian Fertility Awareness Week (CFAW) is an annual event that takes place during the last full week of April to raise awareness about fertility and its impact on more than 1 in 6 people living in Canada. The event aims to educate the public about the causes and treatment options for fertility and the emotional, physical, and financial toll that it can take on those affected by it. In addition to raising awareness, CFAW also aims as a catalyst for increased advocacy for more universal and equitable access to fertility care throughout Canada.

In 2007, Fertility Matters Canada (known then as the Infertility Awareness Association of Canada – IAAC) launched the first Canadian Infertility Awareness Week. This week has been a source of inspiration, hope, story-telling, and increased awareness for years.

In 2023, the modern family is built in many ways. We continue to elevate the conversations about fertility and reproductive health to drive awareness about the number of Canadians struggling to build their families or needing fertility care to achieve their family-building goals. That’s why we now celebrate Canadian Fertility Awareness Week (CFAW) - to place a more positive spin on an often heavy conversation and to be more inclusive of all of those whose fertility stories are worthy of being told.